You don’t need to work for Ford to get employee pricing. For a limited time, our Ford customers can purchase a new vehicle with employee pricing. But don’t wait, Ford Employee Pricing (FEP) ends September 30th, and then it won’t come back for another year.
In this article, we breakdown what employee pricing really means, explain the dealer invoice price, and much more. Now let's dig in and unpack FEP.
What is 'MSRP' and 'Invoice Pricing?'
MSRP (Manufacturer Suggested Retail Price) is a price set by the OEM. This price is used by Ford as a baseline for similar vehicle models with different builds and trims. The MSRP for each vehicle is the same for every dealership. You can find the MSRP on most dealer websites, just look for the window sticker.
MSRP example: 2019 Ford F-150 | MSRP: $67,799
Now let’s look at the invoice price for a new Ford F-150. The invoice price is similar to the wholesale price. This is the cost that appears on the invoice for a vehicle when ordered directly from the Ford Motor Company. Just like the MSRP, the invoice price is similar for every dealership.
Let’s look again at the 2019 Ford F-150.
Invoice Price: $61,799.
Now that we have established what MSRP and invoice price is, we can illustrate the discount. Employee Pricing will allow you to pay approximately 2% below the invoice price.
2019 Ford F-150 with Employee Pricing
- MSRP: $67,799.
- Invoice Price: $61,799.
- With FEP: $60,563.02.
With FEP you save $7,235.98!
Too Good to be True?
The deal is indeed real, but it is time-limited. We can only run the sale once a year, as we try to sell down our 2019 vehicles to make room for the 2020 Fords. Here at DK, we will be with you throughout the buying process, assist you to make the right selection, and give you the information to weigh in the right decision. Buying a car, truck or an SUV is an investment, and you want the best price possible for the right Ford vehicle.
Ford Employee Pricing is almost up!
Ford Employee Pricing Ends September 30th! You can save up to over $17,000 with available incentives on selected models and trims in addition to Employee Pricing. Don’t miss out on the best deals of the year. Contact us at (780) 986-2929 and get in touch with our Ford Specialist.